Leadership | Marketing | Communications
checking my voice mail is as annoying as calling my cable company’s 800 support number.
One of the things I love about blogs, Youtube and other online tools is the ability to stay connected to the causes I care about. Here is a perfect example: I won’t give to many details because its personal, but its exciting to me to stay informed of such a great effort that I have…
I came across a great question in LinkedIn Answers and I think I’ll share it here. The question from Ann Lacres was, “How can offline marketing support online marketing and vice versa?” Here is my 2 cents: Online marketing can serve as another way to better segment your marketing dollars. So, while you can do…
I’m an avid user of LinkedIn, and today I saw a question that caught my attention and interest — enough so that I wrote up some thoughts and ideas. The question is: What are effective methods for raising money for charity in an event or adventure-driven manner? I’m currently on a solo, round the world…
Marketnig Vox is reporting that Boston-based Modernista dismantled their site, and is going “web 2.0” with their new modernista.com destination. I think this has to be the gutsiest web strategy I’ve seen, specially when considering it’s from an ad agency. When users “Google” the agency and click on Modernista, they are brought to the same…
I’m taking a week off from Marketing and web to develop some new skills — being a dad! The boy and mom are both healthy.
Interesting results via NBC about video ad memorability: Advertising in programs streamed online has a better rate of recall and is preferred by users to similar ads served on TV, according to new research from NBC. It’s a no brainer — stop stuffing ads down consumer’s throats and make the ads more relevant — you’ll…
Good news on the browser war front. Finaly! For many web developers, Microsoft’s decision to make IE 8 conform to standards used by other browsers will go a long way toward making the web work better. Microsoft’s current browser, IE 7, came under fire from some web developers because it handles web page code differently…
I just visited the new Hyundai Hispanic marketing website and was very disappointed. Not only was the site boring, but it took me 5 minutes to figure out the navigation — clever, but way to complicated. The site lacks visuals, of all things! I didn’t see a single picture of a shiny new Hyundai. The…
I’ve been giving my cousins in Honduras some help setting up their first online store for their limited-edition handmade designer leather handbags. It’s been an interesting project — helping them set up a Facebook fan page (social marketing), putting up Google AdWords, and more. You can check out the Danilo’s Pura Piel (Fine Leather) Facebook…
Found an interesting question on LinkedIn Answers that I posted on, and I figured I would share my response here. What are the pro’s and con’s of using embedded video on a corporate website? I am in the process of specifying a corporate website (The company is active within the Automotive Aftermarket) and wonder if…
I’m not a football fan, but the commercials should be noteworthy. I’ll post some comments and reactions as the game goes on. While the actual game is going on, I’ll be doing some online shopping trying to figure out how to use all the birthday money I got today. [Most recent posts at the top…scroll…