Monday quote

Re-engagement Email Campaigns: Sender Reputation and Inactive Emails

Email inbox Spam

Just came across a great article by George Bilbrey, the president of Return Path. He is a recognized expert in email sender reputation and deliverability and writes about the importance of re-engagement email campaigns. If you are getting started in email marketing, or you work with email targeting and segmentation, this is a good article […]

2 Reasons Why Engagement Matters for Email Marketing

Spam trap and email deliverability

Over the past year, I have been working extensively on email deliverability. In the past, “email deliverability” was relegated to the few smart techie folks at your ESP who handled your sender IP. In days gone past, you could run your email through a spam checker, and avoid “spammy” words in your subject line or […]