email in mobile device
Email Marketing Tip: Mobile Optimization

According to Litmus statistics, 51% of all email is now opened on a mobile device. Here is an email marketing tip: design for the small screen first.

The time of letting mobile be a secondary strategy or an afterthought has gone past. If you’re going to engage your customers and win hearts, you’re going to need to lead in a mobile-first marketing strategy when it comes to email creative design, or website UI.

From taking “touch” navigation into account, to making sure your websites look right in mobile, tablet, and desktop, make sure your customers are seeing a quality and consistent experience across your online tactics.

This fantastic dtac TV ad, The Power of Love, has gone viral, and is being shared all over the internet. It’s a good reminder of the power of the human story. Good marketers never lose sight that marketing is ultimately about helping people make the the connection between the larger human story and the products and services we pitch. It starts with a good products that provides a value or benefit to the customer.

Ready or not, here it comes!

tablet overtaking PCs

Mobile Marketing Daily reports that tablet shipments will overtake PCs in 2015. More than a geeky piece of techy news, this has real and practical implications for digital marketers everywhere. Today, not tomorrow. I present two key questions you should have already been asking a while back, but if not, you should ask now: Navigation: […]