This fantastic dtac TV ad, The Power of Love, has gone viral, and is being shared all over the internet. It’s a good reminder of the power of the human story. Good marketers never lose sight that marketing is ultimately about helping people make the the connection between the larger human story and the products and services we pitch. It starts with a good products that provides a value or benefit to the customer.

Ready or not, here it comes!

tablet overtaking PCs

Mobile Marketing Daily reports that tablet shipments will overtake PCs in 2015. More than a geeky piece of techy news, this has real and practical implications for digital marketers everywhere. Today, not tomorrow. I present two key questions you should have already been asking a while back, but if not, you should ask now: Navigation: […]

Gmail’s grid view displays offers and other promotional mail in an alternative, more visual way in the Promotions tab. Gmail uses an algorithm that attempts to determine the most relevant image from a message to display. However, if you’re a sender of promotional email, you can use markup to specify the image or content to display to help your readers get the best experience.

  • Ensure your email creative are being coded to maximize the visual impact of the new Gmail grid view promotions tab.
  • Coding instructions and recommendations are available for your agency or team doing email coding.