Results Oriented Design: Images that drive conversion

Came across this post and just felt like shouting “no duh!” Derek Halpern is blogging about the impact images have on conversion rates. After years of having tug of war conversation with traditional marketers that want to slap the DM creative into an email or webpage, this post is going to be a great tool […]

1 column, 2 column or 3 column?

I came across an interesting question on Linked-In about web page layout design that gave me the opportunity to write down some thoughts on design strategy and the importance of testing. Linked-In user, Harekrishna Patel, asked which web design layout give the best conversion rates– 1 column, 2 column or 3 column? Of course, as […]

Confusion about the core strength of email

Morgan Steward wrote some great thoughts in today’s Email Insider e-newsletter. The basic thought is that our peers don’t understand the value of what we do. He gives several reasons why, but one in particular resonated with my own personal experience. Email lives at the center of a conflict between things that are urgent and […]