A lot happening in the Social Media Sphere

The digital marketing world continues to change, and at a more rapid pace than ever. Just discovered a book by Brian Solis entitled “Engage”. After spending 4 years at one of the nation’s largest banks, I’m convinced there are still way too many major brands stumbling along  in fear, attempting or worst pretending to engage […]

Results Oriented Design: Images that drive conversion

Came across this post and just felt like shouting “no duh!” Derek Halpern is blogging about the impact images have on conversion rates. After years of having tug of war conversation with traditional marketers that want to slap the DM creative into an email or webpage, this post is going to be a great tool […]

1 column, 2 column or 3 column?

I came across an interesting question on Linked-In about web page layout design that gave me the opportunity to write down some thoughts on design strategy and the importance of testing. Linked-In user, Harekrishna Patel, asked which web design layout give the best conversion rates— 1 column, 2 column or 3 column? Of course, as […]