New Email Newsletter: Digital Marketing Secrets Revealed

Digital Marketing Secrets Revealed

I’m starting a twice a month FREE email newsletter to share tips, techniques and secrets to better digital marketing. Sign up here:

Over the last 10 years, I’ve been helping small business customers set up their websites, launch their email marketing programs, and make their business easier to find on Google. I really enjoying putting my years of experience as a digital marketer to good use for small businesses (thanks to the funding and support of my Fortune 500 day job).

Four Important Truths:

Through the years, I’ve discovered 4 important truths:

  1. You don’t have to pay thousands for good digital marketing tactics or resources, even if Fortune 500 companies do pay that much.
  2. There are hundreds of incredible, easy-to-use and low cost (often even free) digital marketing tools and resources available to you right now.
  3. You don’t have to have a graphic designer or program on full-time staff to be competitive in your digital marketing strategies.
  4. You don’t have to be a computer wizard or technically savvy to learn these tips and tricks.

I’ve seen people of all demographics, all levels of education, and all levels of business and technical experience learn my “secrets”.

Information Overload

But there is ONE BIG, HUGE challenge. And that challenge is only getting worst with each passing day. One of my favorite authors, Oz Guinness (yes, of the Guinness beer family…) calls it, “the proliferation of choice”. You might be familiar with the term, “advertising over-saturation” or even “information overload“.

The fact is, many times it’s hard to find the information you need in order to learn these digital marketing “secrets”. There is just so much stuff out there, it’s hard to know where to go, or what to trust. As you’ve probably guessed, these “secrets” aren’t really secret — they are just hard to find if you don’t know what you’re looking for, or if you’re not sure who to trust.

Which leads to this eNewsletter.

I’ve decided it’s time to stop hogging the knowledge, and start freely sharing what I’ve learned. I’ll give you practical tips and tricks you can turn around and use immediately. Many times, I’ll feature questions or problems you send my way. We’ll solve them here together. My goal: to share helpful, easy-to-use information that can help improve your business.

Sign up now!

Normally, I charge clients anywhere from $125 to $175 PER HOUR just to talk on the phone with me and get these insights or consultations.

Through this free “Twice a month” eNewsletter, I’ll show you how:

  • A large non-profit used my secrets to build an online media resource catalog in 2 weeks, for under $800 without any programmer or graphic designers on staff (they had me on the team).
  • How a top construction company had a new logo and brand design created in 2 weeks for under $300.
  • How a high-end leather fashion company increased their sales online and in their stores by setting up and launching an email marketing program, for free (they have a graphic designer on staff).
  • How I set up, created and launched this email newsletter for FREE in 4 hours.

I’ve decided there is something of greater value than the consulting revenue I might be losing; A better relationship and conversation with you!

So, sign up today. But, before we keep going, how can I help you? Unlike most eNewsletter or email marketing you might sign up for, I actually do get your replies. So, hit reply and ask me a question. What digital marketing challenge are you trying to solve?

Let me know, and I might feature your question (and a link to your business) in a future eNewsletter. I look forward to hearing from you.

Sign up now!

UCCS Programs Ranked Among Best for Public Universities

Looks like UCCS, where I got my MBA, ranked pretty high this year in U.S. News & World Report.

DENVER – The University of Colorado at Boulder remains among the nation’s top public universities for undergraduates—ranking 34th overall—and the University of Colorado at Colorado Springs is among the best public colleges in the West offering bachelor’s and master’s degrees, according to U.S. News & World Report’s 2009 edition of “America’s Best Colleges.”

You can read more here. I personally thought they did a good job of the business of getting me prepared for the real world. The economist professor in their MBA program is phenomenal — worth going to the school just for a one semester in his class.

Browser Wars II — Chrome vs. IE7

Sounds like Google is seeing the IE 7 as a possible threat, or perhaps they see a potential market that has been under-served.

Google Chrome is designed to make it easier and faster to browse the Web, by offering enhanced address-bar features and other elements that are very different from those on other browsers. The product will be open-sourced, meaning others can modify the code, according to the report.

I wonder how much of “search” preference is impacted and influenced by browser choice. With browsers having pre-set search tools, more and more people probably just type in their search queries into the browser search fields — which in turn drives the search ad results.

Google has been working on the product for about two years, but work became more serious when Microsoft launched Internet Explorer 7, the Journal said.

Google release a comic book as part of their launch of the new browser, which is scheduled to go out in over 100 countries tomorrow. There is more on the official Google Blog.

As you may have read in the blogosphere, we hit “send” a bit early on a comic book introducing our new open source browser, Google Chrome. As we believe in access to information for everyone, we’ve now made the comic publicly available — you can find it here. We will be launching the beta version of Google Chrome tomorrow in more than 100 countries.

Great time to be an Indie Recording Artist

Ouch! These RIAA lawsuits against music listeners is just plain abuse of the legal system, and certainly poor public relations. Don’t get me wrong — I don’t condone downloading free music through bit-torrent (file sharing sites are blocked on my computer), but suing some poor guy for backing up his music on his computer is going way to far.

In legal documents in its [RIAA] federal case against Jeffrey Howell, a Scottsdale, Ariz., man who kept a collection of about 2,000 music recordings on his personal computer, the industry maintains that it is illegal for someone who has legally purchased a CD to transfer that music into his computer.

If thats the case, I better get myself a lawyer, because the first thing I do when I get a new CD is to burn it to my computer. I don’t even own a CD player, and I mostly listen to music on my computer while I work.

The net result of all these feeble attempts to sustain an outdated business model is to encourage and strengthen the indie music industry.

Ray Beckerman, a New York lawyer who represents six clients who have been sued by the RIAA, sees it coming.

The RIAA’s legal crusade against its customers is a classic example of an old media company clinging to a business model that has collapsed. Four years of a failed strategy has only “created a whole market of people who specifically look to buy independent goods so as not to deal with the big record companies,” Beckerman says. “Every problem they’re trying to solve is worse now than when they started.”

If there ever was a time to be an independent artist, it is now! Recording gear AND distribution costs are going exponentially down — all it takes is the determination go at it and the talent to stand out from the rest (and sometimes not even that…).