Connecting your organization with new media

Rob Neppell just launched a new company:

Kithbridge, Inc. was launched as an evolution of one of the blogosphere’s original and most successful blog-tracking sites, The Truth Laid Bear. While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Kithbridge’s founder and president is Rob Neppell, known online by the pseudonym “N.Z. Bear”. In 2002, Rob created the first and still-definitive blog tracking system, The TTLB Blogosphere Ecosystem, and over the past five years has earned a reputation as one of the key innovators in the new world of weblogs and citizens’ media.

If your company is wanting to make inroads in the world of new media, Rob is your man. You can read more here.

Heads Up: Conference for Minority Journalists of Faith

I’ll be part of a panel discussing blogs, and online writting at this year’s WJI Conference for Minority Journalists of Faith. You can see the full list of educators who will be presenting.

Professional and college journalists of faith will gather together for the annual World Journalism Institute weekend conference for minority journalists of faith. The conference will take place at The King’s College in midtown Manhattan.

This unique conference is designed to provide the Christian minority journalist with a brief introduction to the courses and networking of the World Journalism Institute.

Those who attend will be encouraged and challenged to integrate their Christian faith and journalism practice in a fashion appropriate for today’s mainstream newsrooms. The conference is an opportunity to meet other like-minded journalists from around the country to discuss issues facing the minority journalist of faith.

The conference will be composed of lectures, seminars, media tours and fellowship. The third annual Samuel R. Cornish Lecture will be given in honor of Cornish, who founded the first African-American newspaper.

Enrollment for the weekend conference is limited only by classroom size. Carpe diem!

Because of generous underwriting, a registration fee of $50 is the cost. World Journalism Institute will provide meals and some classroom materials.

Viral Marketing at Work

I saw the trailer for some mysterious movie or some sort of project — the trailer didn’t say what it was about. I got a sense it was for a Godzilla movie, but thats just my idea. Then I found this blog post.

The rumors began when a trailer appeared in front of the movie “Transformers” two weeks ago. The trailer is low-fi at best and depicts a house party in New York City that appears to be a going-away party for some guy we’ve never seen before (go here to see the trailer.). The party gets disturbed by an explosion and we then witness crowds of people running and some reference to a lion. The trailer is cool, and being something of a fan-boy myself, I am anxious to know what the project actually is, but the marketer in me is the one that’s really interested, because the fallout and the response is what I find to be of most interest (at least while I’m at work).

Sounds like their efforts are paying off! My interest was certainly VERY peaked. And I am blogging about it…

Abrams followed up with Harry Knowles of Ain’t It Cool News with this posting ( to leak some of what the public had already found. It appears that there are sites posted and hidden throughout the Web that are starting to build buzz without revealing what is going on. The sites are cryptic, such as and they make no sense. Is this a movie? Is it a new TV show? Is this the “project” mentioned on his site with HBO? Rumors fly about a Voltron film and a new Godzilla film, and all of it is based on nothing more than what someone else might have said about it. Amazing!

Web 2.0 positive or negative for information available on the internet?

Via email:

In today’s Wall Street Journal “Reply All” section tech heavyweights David Weinberger, author of Everything Is Miscellaneous goes head to head with Andrew Keen, author of The Cult of the Amateur in an intellectual fight for the ages. This battle, which took place through many grueling rounds of emails, debates whether Web 2.0 and the ability for everyone to become a journalist, filmmaker or musician is a positive or negative for information available on the internet.

The full text can be found at or a condensed “highlights” version can be found here.