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Blogging Expertise: What makes a good blog post?

Here is a great resource for those bloggers just starting up.

Many good writers get stuck when they decide to start blogging, mostly because they aren’t sure what they’re shooting for in a blog post.

I’ll write another post about how to choose a post topic in the near future, but regardless of the specific topic, there are some common characteristics of good posts. You’ll come across plenty of exceptions, but it’s one of those “know the rules before you break them” things.

Not sure if all his tips would apply to regular web editing or copywriting, but I would suspect that considering the explosive growth of blogs, more and more web-users are going to start expecting web content to feel the same way — personable, focused, relevant, accurate, and useful. Of course, every website is written that way, right?

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Fresh, Elegant and Clean WordPress Themes

If you are looking into getting your own WordPress blog, check out Smashing Magazine’s list of fresh, clean wordpress themes. They are a great resource for graphics, icons, and design ideas.

We like to observe the Web. We like to present fresh ideas, creative solutions and interesting approaches. We like to share them with our readers, making both our personal work and the work of fellows developers easier. Observing creative works of talented designers, you can improve your skills and learn new techniques. However, to do that, you need to keep an eye on fresh and inspiring starting points.

That they do!

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Blogging and Journalism

Seana Mulcahy at Online Spin has a great post on blogging and its growth.

A recent study done for the PewCenter and Associated Press Managing Editors found that, “Forty-five percent of all editors surveyed say that their newsrooms use the tools and techniques of civic journalism. Sixty-six percent say they either embrace the label or like the philosophy and tools, suggesting that there are even more practitioners [of blogging].”

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Presidential campaigns and the Internet

In case you haven’t seen it yet, a great stop for tracking what the presidential candidates are doing online (on both sides of the political spectrum) is TechPresident. Joshua Levy has a Daily Digest of the day’s activities or news of interest.

For today, for example, he writes about TechPresident blogger David All and his new blog, TechRepublican.com.

“While the Internet has grown rapidly, the Party apparatus and its top officials are operating in a disconnected, Web 0.5 world. The result is that our message is failing to penetrate the modern world where millions of independent voters and modern Republicans spend a majority of their time,” All writes.

Other stories covered included Steve Patterson’s follow up to his analysis on who’s buying Google text ads for Democratic candidates with his look at who’s buying ads for the Republicans.

Levy also links to an op-ed in Friday’s Washington Times on the presidential election and the internet. Check it out.

He has a lot more, so make sure to head on over and check it out. For a bi-partisan look at presidential politics and the internet, it’s certainly worth adding to your RSS.

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Spider-Man’s Promo on Google Earth

Here is another innovative way to promote a product. Very creative to say the least, and considering its “geek” factor, probably very well targeted.

In keeping with the vastness of the “Spider-Man 3″ franchise, Sony worked with Google Earth to bring the superhero’s Manhattan world to fans around the globe with a “Spider-Man 3″ layer for the popular mapping application.

The “Spider-Man 3″ layer takes users on a virtual tour of the city, complete with detailed imagery, popup windows for the movie’s more recognizable locations and still photos from the film.

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Politics, politics, politics…

I’m sitting here debating whether I should join the fray on the GOP Presidential debate. I’m a “people” and “issues” sort of person, and its hard to focus on that in DC’s political driven environment. So, in that spirit, and because we all know that ideas matter, and we know that politicians make policy decisions that affect the lives of millions of Americans — that should matter to everyone regardless of party–here are some links to online coverage of the GOP presidential debate.

~ Heading Right with Ed Morrissey. He’s doing some live blogging, along side the rest of his group blog writers.

~ My employer’s Executive Editor, Hugh Hewitt is actually at the Reagan Library broadcasting live.

~ My co-worker, Mary Katharine Ham is also blogging. You can read her thoughts here.

~ Also a co-worker, Matt Lewis, comments on the candidates websites and on Romney’s posting of debate videos. I agree with him–that’s quick.

~ The nicest political web-geek I’ve met inside the beltway (despite the silly moniker…), N.Z. Bear, is also live blogging from the Reagan Library. It must be because he’s not from inside the beltway…actually, I have no idea where N.Z. Bear is from. LOL He’s covering the coverage–just my kind of news! Go check out the pictures.

I’ll be blogging when I can on the goings-on at the site. Since the place is full of “real journalists”, I’ll be focusing more on covering the coverage, and hopefully giving the blogosphere a little behind-the-scenes view of how an event like this works.

~ Politico.com is supposed to have live coverage, but it seems they didn’t prepare enough servers for the load. I can’t get the video to play after several attempts. But, you can read their coverage here.

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Blog Post Topics Ideas…

While sitting here, I started thinking about what sort of topics I should be blogging about. Usually, as you can see below, I do a lot of linking and quoting. But the fact is I have a lot of experience, and I’m thinking I should be sharing that. It gives me the chance to get some feedback on how I think (I still have a lot to learn even on the things I think I know…) and a chance to flesh out these thoughts.

So, up and coming sometime soon to this blog, here are some blog post headlines I hope to be writing about:

Top 10 Web Hiring Mistakes…

Finding the right person for the job: hiring a web guru

Tech vs. Communications: The tug of war in the Marketing Department

Man in the Middle: The importance of the Web Projects Lead

Hiring a Consultant: Tips for Non-Profits

Enterprise 2.0: Collaboration and Corporate Communications

Blogging: Low Budget PR for Independent Consultants

Feel free to vote and leave your thoughts in the comments for which one you would be most interested in having me write about first.

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On My Radar This Morning: iMedia

I don’t really like these link round up posts — they usually mean I’m short on time, and high on stress. But, I wanted to pass along some interesting tidbits I’m checking out this morning.

First up, two posts from iMedia Connection.
~ Find Your Email Mojo in 5 Steps

According to a Direct Marketing Association report, email marketing produces an ROI of $57.25 for every dollar spent. That’s 150 percent more ROI than non-email online marketing.

A November MarketingSherpa study found that the overwhelming majority still believe that email is effective and growing in impact.

But many people are missing the point.

~ Interactive Media’s New Role in Elections (I do live in DC after all…I can’t avoid the political connections)

TV news crews and ambitious newspaper reporters will dog the candidates for the next year and a half, but the real media story for the ’08 elections is unfolding online. One slip up — an off color remark here, a fake southern accent there — and a candidate can fall into a political blogger’s death grip or be trapped on a video site’s annals.

I’ll ad more if I can make some time.

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On My Radar This Morning

I dream of writing my own book someday…not sure about what about yet, but it’s a dream.

~ The Publishing Mountain (HT: CCP)

I wondered what lessons could be gleaned from this article related to Enterprise 2.0 — using Web 2.0 tools to increase use for an Intranet or other internal resources?

~ Use Web 2.0 Tools to Drive Loyalty

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Blogging transforming DC neighborhood

This is a fascinating story, and just the sort of story that brings together my passions — group dynamics, communication and technology. Sam Diaz wrote an article about the DC neighborhood that is being transformed through the use of blogs to bring together its residents.

“Shaw is a community buzzing with activity and discussion,” Geraci said in a statement. “It’s clear from just looking at the very most recent blog stories that Shaw is a neighborhood that is transforming itself (and in the process trying to preserve itself). And that’s translating to a lot of blog activity.”

Consider the postings of an anonymous resident who writes a blog titled, “remaking le slum historique.” In recent weeks, the author has rallied neighbors to support a liquor license for a restaurant that offers “fine dining alternative to the carry out restaurants nearby” and showcased — with photos — “a really reasonably priced 2 bedroom luxury condo” that was listed on craigslist.

I write a lot here about how you can use blogs to re-brand your company (or yourself as an individual). I had never thought about a neighborhood re-branding itself, and losing its past “slum historique” through active use of blogs. Seems to me that city halls and big shot developers making investments in inner cities should pay attention to this.

And, of course, don’t forget the reminders about “Keep Shaw Beautiful Day,” “Shaw Walking Tours” and a public meeting related to the old convention center redevelopment project.

So I did a quick Google search for Shaw in DC, and found a treasure of entries! Here is Wikipedia’s:

Shaw grew out of freed slave encampments in the rural outskirts of Washington City. It was named after Civil War Colonel Robert Gould Shaw, the commander of the 54th Massachusetts Volunteer Infantry.

Shaw thrived in the late 19th and early 20th centuries as the pre-Harlem center of African-American intellectual and cultural life. Howard Theological Seminary received its first matriculates in 1866; by 1925, Professor Alain Locke was advancing the idea of “The New Negro,” and Langston Hughes was descending from Le Droit Park to hear the “sad songs” of 7th Street. The most famous Shaw native to emerge from this period–sometimes called the Black Renaissance of DC—was Duke Ellington.

Following the assassination of the Reverend Martin Luther King, Jr., on April 4, 1968, riots erupted in many D.C. neighborhoods, including Shaw, Columbia Heights, and the H Street NE Corridor. The 1968 Washington, D.C. riots marked the beginning of a decline in population and development that would condemn much of the inner city to a generation of economic decay.

Shaw, like Logan Circle, is a mostly residential neighborhood of 19th century Victorian row houses. The allure of these houses, Shaw’s central location, and the booming D.C. housing market have begun to transform Shaw through gentrification. According to Census records from 1970, 92% of Shaw’s residents were black; in 2000, 56% were black [1]. Shaw’s notable place in African American history has made the recent influx of affluent professionals particularly controversial.

I was intending this to be a quick post with some observations, but it turns out there is so much to read, its already 11:30 PM and way past my bedtime. So, I’ll leave the link to the Google search results right here, and hopefully get back to it myself over the next few days.

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