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Josue Sierra » archive for April, 2007

 Blogging transforming DC neighborhood

  • April 30th, 2007
  • 9:45 pm

This is a fascinating story, and just the sort of story that brings together my passions — group dynamics, communication and technology. Sam Diaz wrote an article about the DC neighborhood that is being transformed through the use of blogs to bring together its residents.

“Shaw is a community buzzing with activity and discussion,” Geraci said in a statement. “It’s clear from just looking at the very most recent blog stories that Shaw is a neighborhood that is transforming itself (and in the process trying to preserve itself). And that’s translating to a lot of blog activity.”

Consider the postings of an anonymous resident who writes a blog titled, “remaking le slum historique.” In recent weeks, the author has rallied neighbors to support a liquor license for a restaurant that offers “fine dining alternative to the carry out restaurants nearby” and showcased — with photos — “a really reasonably priced 2 bedroom luxury condo” that was listed on craigslist.

I write a lot here about how you can use blogs to re-brand your company (or yourself as an individual). I had never thought about a neighborhood re-branding itself, and losing its past “slum historique” through active use of blogs. Seems to me that city halls and big shot developers making investments in inner cities should pay attention to this.

And, of course, don’t forget the reminders about “Keep Shaw Beautiful Day,” “Shaw Walking Tours” and a public meeting related to the old convention center redevelopment project.

So I did a quick Google search for Shaw in DC, and found a treasure of entries! Here is Wikipedia’s:

Shaw grew out of freed slave encampments in the rural outskirts of Washington City. It was named after Civil War Colonel Robert Gould Shaw, the commander of the 54th Massachusetts Volunteer Infantry.

Shaw thrived in the late 19th and early 20th centuries as the pre-Harlem center of African-American intellectual and cultural life. Howard Theological Seminary received its first matriculates in 1866; by 1925, Professor Alain Locke was advancing the idea of “The New Negro,” and Langston Hughes was descending from Le Droit Park to hear the “sad songs” of 7th Street. The most famous Shaw native to emerge from this period–sometimes called the Black Renaissance of DC—was Duke Ellington.

Following the assassination of the Reverend Martin Luther King, Jr., on April 4, 1968, riots erupted in many D.C. neighborhoods, including Shaw, Columbia Heights, and the H Street NE Corridor. The 1968 Washington, D.C. riots marked the beginning of a decline in population and development that would condemn much of the inner city to a generation of economic decay.

Shaw, like Logan Circle, is a mostly residential neighborhood of 19th century Victorian row houses. The allure of these houses, Shaw’s central location, and the booming D.C. housing market have begun to transform Shaw through gentrification. According to Census records from 1970, 92% of Shaw’s residents were black; in 2000, 56% were black [1]. Shaw’s notable place in African American history has made the recent influx of affluent professionals particularly controversial.

I was intending this to be a quick post with some observations, but it turns out there is so much to read, its already 11:30 PM and way past my bedtime. So, I’ll leave the link to the Google search results right here, and hopefully get back to it myself over the next few days.

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 Getting the job done

  • April 30th, 2007
  • 3:27 pm

Over the weekend, I was doing some research on Gore & Associates, a Delaware company. I came across a quote by a Gore associate included in the second book edition of The 100 Best Companies to Work For in America:

“Why go to someone with a title when you can go to someone with an answer?”

It’s an interesting article that provides an inside look at the unique corporate structure and working environment within Gore.

Within the unique Gore environment, it’s a requirement that associates learn how to work with others, not only in their division but elsewhere in the company. Bill Gore believed this aspect of his lattice concept actually could be found in any successful organization, “underlying the facade of authoritarian hierarchy.” His plan was to legitimize this underground process by which he felt the real work gets done. “Most of us delight in going around the formal procedures,” he said, “and doing things the easy way.

Considering their highly collaborative environment, I would be curious to know how the company uses technology to facilitate and empower innovation and creativity. It’s interesting that considering their unique management approach, I had never heard about them in any of my MBA courses.

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 Enterprise 2.0

  • April 28th, 2007
  • 10:41 pm

Like I mentioned in a previous post, I have been exploring slides on SlideShare.net. I found this slide that explores the use of social networking and RSS within an enterprise environment. Very interesting! I would love to learn more about companies that are actually using RSS and other online collaboration tools like “Charlie.” Share in the comments.

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 Keys to Victory: Internet & Email

  • April 28th, 2007
  • 9:21 pm

Here is the powerpoint presentation I used for the workshop I gave last week to a group of Leadership Institute students. I had the honor of having a candidate for Congress from a district in Texas. I’m looking forward to working with LI as much as possible in the future.

As you can tell, I am a little behind, as I just discovered SlideShare. There are a lot of great resources there I hope to look at in the near future. Check it out.

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 FOR IMMEDIATE RELEASE: A New Look at an Old Format

  • April 25th, 2007
  • 4:31 pm

Good article today by Jeff Mascott, Managing Director at Adfero Group. Interesting thoughts, though I think in the case of local markets–with short staffed local media pressed for good stories–the press release still has a lot of power.

…it is time to take a fresh look at press releases, in terms of both their format and the terminology used – the name “press release” is just one of several long-overdue updates.

This has been a hot topic lately in PR circles. Agencies and news distribution services have taken a stab at new formats, such as the “social media press release” (http://www.shiftcomm.com/Web20Releases/5232006.html) introduced last year by Boston’s Shift Communications as an open source attempt to address the issue.

Their approach favors bullet points and packaged quotes rather than a narrative, and plenty of built-in links, downloads and tags. It is great in that it gives a journalist everything he or she might need for a story in one place, but does not meet the needs of an editor who in today’s compressed news cycle might run a release word-for-word.

Next there is the news distribution service PR Web (www.prweb.com), recently purchased by media software company Vocus. It advocates a direct-to-consumer approach, emphasizing search engine optimization while providing multimedia files in an organized format.

It is a great service that has proven effective for some, yet we wonder if there is a better way to address the unique needs and goals of those in Washington.

Regardless, that these new approaches are being talked about at all is a positive step forward. It is time for everyone who issues press releases – especially those who issue LOTS of press releases – to stop going about business as usual with an outdated, static format, one that only made sense when the primary means of distribution was the U.S. Mail.

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 Keys to Victory: Internet & Email

  • April 24th, 2007
  • 3:45 pm

You can download my power point presentation for tonight’s Leadership Institute training. Comments and questions are welcome.

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