Email Marketing 101 for Small Biz

Yesterday, I gave a 1 hour presentation to local small business owners and entrepreneurs on the basic principles of email marketing, and covered some basic steps to getting started with email marketing. I reviewed some of the email service providers that I like. The PDF handout of the presentation also includes a bunch of “how to” resources links where you can read and learn a lot more about email marketing.

Here is the email marketing 101 presentation notes for download and printing.

★ Digital & Email Marketing Leader seeking new opportunity ★

▶ Currently looking for new career opportunity in Email Marketing, & Digital Marketing.

✉ Reach out to me via email to find out how I can help your organization take your digital or email marketing to the next level. If we are not connected already, send a connection invite with details.

▶ You can follow me on Twitter: @jmsierra

I am passionate about helping people & organizations communicate with clarity using digital tools so they can develop stronger, more meaningful relationships & impact their world.

★ I am an experienced digital marketing strategist and project manager with proven success in integrated, results-focused, online marketing projects and campaigns.

★ I have experience both in B2B and B2C marketing, and have worked in internal corporate marketing, as well as within an agency in client-facing roles.

★ I have managed programs and campaigns, from strategy to execution, for:

▶ email,
▶ mobile,
▶ pay-per-click,
▶ banners,
▶ websites & content marketing,
▶ micro sites,
▶ direct mail,
▶ radio & podcast,
▶ social media
▶ and other channels.

★ I have proven success in effective vendor and agency relationship management, and I am effective at cross-department team communication and leadership.

★ Passionate about sharing what I learn and know with others through workshops, seminars, social media and my personal blog at

★ Phone Consultant on small business marketing & email marketing.

▶ Need insights or help solving an email marketing problem or challenge?
▶ Schedule a call today at:

★ Native-fluent in Spanish & English.
▶ Experienced in multi-lingual and cross-cultural marketing.

★★ My Strength Finder Profile: ★★

☀ Ideation,
♔ Strategy,
☎ Communication, &
★ Relationship Building.
(Strengths Finder 2.0; Gallup Press)

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