I came across a blog post by a blogger by the name of Luke Guy who did some interesting testing to determine what seems to cause an email to land in Gmail’s primary inbox vs their new promotions tab. For those of you catching up on this, mid last year, Google’s Gmail email service updated their […]
For the next 5 posts, I’ll be sharing the 5 elements of effective mobile optimized email creative. Through these, I’ll be breaking down the important sections of an email creative, starting with tips on writing subject lines, covered in this post. Every marketer must keep sight of the goal — a successful and positive interaction […]
According to Litmus statistics, 51% of all email is now opened on a mobile device. Here is an email marketing tip: design for the small screen first.
The time of letting mobile be a secondary strategy or an afterthought has gone past. If you’re going to engage your customers and win hearts, you’re going to need to lead in a mobile-first marketing strategy when it comes to email creative design, or website UI.
From taking “touch” navigation into account, to making sure your websites look right in mobile, tablet, and desktop, make sure your customers are seeing a quality and consistent experience across your online tactics.
This fantastic dtac TV ad, The Power of Love, has gone viral, and is being shared all over the internet. It’s a good reminder of the power of the human story. Good marketers never lose sight that marketing is ultimately about helping people make the the connection between the larger human story and the products and services we pitch. It starts with a good products that provides a value or benefit to the customer.
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