3 Tips to Building a Winning Email Marketing List

Email Marketing List Building

An article published December 3rd by eMarketer noted some of the common challenges publishers are facing with their email marketing efforts. US publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance. List growth was the most common hurdle, cited by the majority of respondents, […]

Video: 7 Steps to a Killer Welcome Email Campaign


Came across a fantastic video from the folks at www.EmailDelivered.com. This is a great overview and basic steps everyone should be taking to build long-term relationships with your customers. As noted in the video description, it starts with trust.  If your subscriber trusts you, they are more likely to open your emails, read the copy, […]