Tech-Wise Parenting: Being Intentional

I’m guessing that most parents get these frustrating moments where we think the younger generation is dealing with unprecedented challenges and, as parents, we are having to deal with things never before seen. In some ways, the rapid development of technology and the growing accessibility of it all make for challenges that our parents could never have imagined. But, if we are to believe Scripture, we need to remember that there is nothing new under the sun, and God is still faithful in giving his Grace to parents who ask it of Him and who strive to seek and follow Scripture’s principles in raising our children.

It’s a messy and never-perfect process, but just following the culture’s standards is never the answer.  It goes without saying that we are called to stay engaged in the struggle to train our children, to discern and protect them from harmful influences they are not yet mature enough to fight on their own. This is true even if we as parents don’t fully grasp what all this technology is all about. So don’t let technology intimidate you – engage and be intentional in discussing, praying, discerning and deciding what is best for your kids!

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Hey There. I thought I would try out a different approach to sharing what I’ve been learning lately. Above is my first video blog post where I share a productivity technique I’ve recently discovered that is simple to implement and has helped me develop longer periods of focus, and increased productivity.

It is called the Pomodor Technique, and from the website, http://www.pomodorotechnique.com, it is described as, “a time management method created by Francesco Cirillo in the 1980s that helps you accomplish what you want to do by transforming time into a valuable ally. Why is it so popular? Because it is easy to use, and most of all, because it works!”

I’m curious to learn about what struggles others have with staying focused or getting work done in our multi-media distraction-filled world? What do you do to stay focused? Share your thoughts in the comments below.

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Video: Learning to be more productive

Tech-Wise Parents: Facebook hasn’t changed anything!

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If you’re a parent you’ve probably heard about Facebook. If you have teens, it is most likely your teen is an active user of Facebook. Like any tool, Facebook is a powerful website for good or for evil, depending on how it’s used or misused. For this article, I am going to assume you know a little bit about Facebook, so if any words I use below are new to you, go online and search it to get a better understanding.

As a people-connector, Facebook helps bridge distance with family members living far away, allows people to stay in touch, share photos, and communicate. For some young people, Facebook has replaced email as the communication tool of preference. There are a lot of positive things to say about how Facebook can help people connect and stay connected. It is important that the focus of your Facebook usage (or your kids’) be on connecting with real people we know and care about, rather than just being voyeurs into stranger’s lives.

Now for the warnings: because of the social nature of how Facebook works, if a friend of your teen “Likes” any sort of inappropriate content, this may likely show up on your teen’s “wall”. Additionally, many games on Facebook have built-in features that send out invites to a user’s friends. So, if a friend of your teen plays games you might consider inappropriate, your teens will potentially be invited to play as well. This highlights the importance of being wise who you “friend” on Facebook. The short of it is, there is a lot of inappropriate content that no follower of Christ should be “consuming”. Through Facebook’s social or viral features, any Facebook user can be unintentionally exposed to this content. Additionally, Facebook is a leading website for brands that want to reach teens and college students. Unfortunately, for too many of these brands, “sex” is the “default” message used to sell to young people today.

Let’s be honest—this isn’t much different than in real life. So, before you get caught up on the technical mysteries of Facebook, I encourage you to go back to the basics of discipline and what Scripture has to teach us. To be on the same page, let’s define that together.

“Discipline in its truest sense refers to one thing: training. Heart training. … The word discipline comes from the same Latin root (discipulus) as ‘disciple’ — one who is a learner. Parents are the teachers, children are the disciples,” (On Becoming Childwise, p. 114).

If you have young kids, now is the time to establish strong trust relationships with them, so they can be open with you as they grow older. If you have a teen, renew your efforts to encourage transparency and accountability with your teens and their use of the Internet, regardless of what sites they frequent. Agree to hold each other accountable to the amount of time spent on Facebook (…that goes for adults too!) as well as what content is being consumed. Technology and the popular website of the day will constantly change, but God’s command, and promise, found in Proverbs 22:6 remains the same: “Train children in the way they should go; when they grow old, they won’t depart from it.”

A few technical things that would be helpful for you as a parent to know include how to check your internet browser’s history (do a search on Google), and how to set your Facebook account’s privacy settings. To learn more about Facebook, go to www.facebook.com/help. Remember: The goal is not to “spy” on your kids or spouse, but rather to hold them accountable. In a good discipleship relationship, and depending on your kids’ age, this comes with a balance of openness, consequences and training.

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Tech-Wise Parents: Being Salt in the Real World

(Note: the following article is written with the assumption the reader believes and follows the teachings of the Bible, and is written from that perspective. The principles are applicable to anyone, regardless of your religious background or beliefs.)

Several places in in the Bible we see God indicate that the role of parenting is one of active involvement. Proverb 29:17 says, ‘Discipline your children, and they will give you peace; they will bring you the delights you desire.” We can mistakenly associate “discipline” with just the punishment part, but the dictionary defines it also as, “The practice of training people to obey rules or a code of behavior…” This is a reminder that we are called to actively engage with our kids and train them, regardless of whether it is related to high tech media or not. Technology is just a tool — people are, for the most part, still the same.

In my home growing up, the rule for online “chatting” for my little sister was, “only if you have met someone before, in person and in real life”. My sister was the youngest of 6 with 5 older brothers, so the rule was well enforced. As silly as that might sound, the principle is sound and can help safeguard your kids not just from predators (less likely), but also from assertive negative peers of either gender and from developing unhealthy relationship-building patterns. If your teen or pre-teen would rather not be associated with, or has been forbidden from associating with someone in the real world, they should not be engaging in an online “friendship” either. Or, if they desire to get to know someone, they should learn to be appropriately friendly with that person, before relying on the Internet to communicate with someone.

Simply put, if it’s not someone they know, they should not be chatting or connecting through social media. This isn’t meant to encourage rudeness, but rather to encourage real human interactions as the primary method God gave us to relate to each other. It can also help to prevent the unhealthy aspects of false-emotions that can build with someone you think you know online, but have never met in real life.

The internet is just another tool. Not unlike the invention of the printing press or the telephone, this technology is bringing about rapid change to how we communicate with each other. In our fallen nature as sinful human beings, any change is easily abused for the wrong reasons (isolation, pornography, etc.). Our challenge as followers of Christ is to continue being salt–that is attracting others to Christ–and to coach our kids in doing likewise. This is true, even when the methods of communication change.

Next Month: I’ll be writing about safe use of Facebook to connect with others, and how to hold your kids accountable to safe practices of this popular social media tool.

RELATED:
You can see the first post on this series here: Being Tech-Wise Parents

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Being Tech-Wise Parents

Godly parenting has always been challenging, but today’s fast-changing technology poses serious challenges for parents wanting to be involved in helping kids make wise, discerning choices in what media they consume. I want to encourage parents to believe they can in fact understand and learn about gadgets and electronics teens are asking for. It will take a little work, and a commitment to not shying away from learning something new.

At the end of the day, the principles of Godly parenting as found in Scriptures remain the same, and won’t change just because technology does. So, keep reading Scripture to stay fresh on those child-rearing principles, and read my “Being Tech-Wise Parents” each month to learn a tip on navigating the world of electronics and gadgets.

Did you know that most of the popular music (MP3) players, like the iPod, have the ability to navigate the Internet through the use of wireless (WiFi) internet access. This is usually available anywhere wireless internet access is provided. To know if a device you’re considering has internet access, look for something that indicates it has “WiFi” capabilities.

If you plan on allowing your child or teen the use of such device, make sure you have discussed the use of the Internet with him or her, established guidelines for your family, and consider using Internet filtering software at home.

For more suggested guideline to help your kids stay safe online, go to http://tinyurl.com/internetguideline.

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Results Oriented Design: Images that drive conversion

Blindfolded Came across this post and just felt like shouting “no duh!” Derek Halpern is blogging about the impact images have on conversion rates. After years of having tug of war conversation with traditional marketers that want to slap the DM creative into an email or webpage, this post is going to be a great tool to back up my future recommendations.

When you’re selling a product, what’s the main reason why people will buy your stuff?

Once you know that answer, put that in an image… or a few images, and you’ll notice you’ll help convert visitors into sales.

The end goal has to be clear. If you’re a marketer or business owner, and you aren’t clear onw hat you’re trying to achieve online, you need to stop and do a quick regroup on your direction. Once you know, you can then make design decisions that aling.

Check out the blog post,and make sure to click through to Jacob Nielsen’s research and the post from Jared Spool at User-Interface Engineering. Good examples!

 

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The digital marketing world continues to change, and at a more rapid pace than ever. Just discovered a book by Brian Solis entitled “Engage”. After spending 4 years at one of the nation’s largest banks, I’m convinced there are still way too many major brands stumbling along  in fear, attempting or worst pretending to engage with their customers.

I’m looking forward to re-engaging in this topic, among others, and exploring the legacy marketing principles and how they need to be adapted to the new mediums of today’s social media engaged consumer.

Check out a video on the book by Brian.

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A lot happening in the Social Media Sphere

1 column, 2 column or 3 column?

I came across an interesting question on Linked-In about web page layout design that gave me the opportunity to write down some thoughts on design strategy and the importance of testing.

Linked-In user, Harekrishna Patel, asked which web design layout give the best conversion rates– 1 column, 2 column or 3 column? Of course, as most usability and design professionals should know, best results are usually discovered through testing. There really isn’t a set “science” in this regards, though as with anything else, there are plenty of best-practices to use as starting points. Click here to read the full discussion and other user’s responses.

The best advice would be to create a few concepts and then use eye-tracking testing or other usability testing methodology to have a better idea of what works.

Having said that, here are some general thoughts that might help guide you:

The usual approach to page layout is to consider your customer-response priorities. So, if you have multiple “actions” you are going to offer, those should be laid out according to priority (the most important element should stand out, be above the fold, and preferably towards the left where the eye first tends to scan).

If you are going to have a lot of copy, this can be laid out on one column, with a second column providing Call To Action banner or button that summarizes what you are asking the customer to do (Sign up, subscribe, contact us, download, etc.).

Home pages tend to work well with 3 column because most of the times you are providing a menu-list of various topics, services, or product offerings — the customer would choose where to drill down.

Once you start looking at inside pages, a 2 column approach will probably provide you with the most useful real estate for your content, which you’ll want to test as far as what works best.

Overall, web design best-practices really isn’t as simple as “1 column, 2 column or 3 column” — You’ll want to take usability, navigation, layout, color, your customer’s demographic, and other unique factors related to your industry or/and products to develop an effective web site.

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Building your email list: day one

I-Media Connection has a valuable article on what an organization can do to build an email list from scratch. You don’t have to be a web-marketing guru to execute on these ideas. If you have a website, you should be doing this already.

You can pretty much summarize it into 3 basic steps:

  • It’s best to focus on organic growth
  • Don’t require so much info that it keeps people from filling out the form
  • If you must, choose a reputable list-rental service

This is rather simple and very basic, but so many organizations don’t take the time to execute on these baby steps.

The good news is that there are several ways to grow your lists organically that will enable you to amass a loyal following of happy customers. The first thing you want to do is put a sign-up link on every page of your website — and don’t hide it with small text or bury it at the bottom of your page. Put it in a prominent position that won’t get ignored. As you drive people to your website through various marketing and advertising programs, there should be an obvious path that leads respondents to a simple form for opting into your list. Making it easy to sign up is key, and that involves careful consideration about the number of steps that you require and the amount of information you request.

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E-mail the Direct-Marketing Rock Star in Recession

Looks like the current recession is helping push email into full maturity as a full fledged, reliable and valuable direct marketing channel.  Email has been proven to help increase brand loyalty and retention, and increase the value of a customer over the long term. That, of course, is on top of its cost effectiveness  and its traceability (when executed correctly). AdAge reports on this story.

“The economy has energized this channel,” said Ryan Deutsch, VP-strategic services and market development at StrongMail. “It’s become the rock star of direct marketing in a lot of these retail organizations because it’s the most cost-effective and most trackable.”

Thanks to its cost-effectiveness and retailers’ recession-era emphasis on retention — Shop.org says that the number of companies focused on retention has nearly doubled in the past year — experts say few cuts are being made to e-mail budgets, while areas including paid search, affiliate marketing and social marketing are coming under scrutiny.

And I thought being an email marketer made me “sexier”…but I guess not.

“It’s not sexy, but it delivers results, and it’s focusing on existing customers,” said Scott Silverman, executive director of Shop.org. “E-mail technology continues to advance and allows retailers to be smarter. It’s not about sending more e-mail; it’s about more-targeted and more-relevant e-mail.”

I’m glad to see someone is saying, “It’s not about sending more e-mail…”. I hope more marketers get that message, “…it’s about more-targeted and more-relevant e-mail.”

It’s all about the results.

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